Marketing running inside your company, with direction from someone who has done it.
Two formats: training the person who will run marketing in-house, or directing the actions so your team executes the method. Live sessions, our own material and a task between one session and the next.
Consulting that does not change what the team does on Monday is a lecture.
- The session turns into a lecture: plenty of ideas, no task with an owner and a date
- Too much homework for the gap between sessions, so nobody delivers
- The content stays in the slides and never becomes a written routine
- Nobody follows the numbers afterwards, so the next session starts from zero
From first contact to a running operation.
Diagnosis
A read of what already exists: channels, creative, campaigns, numbers and who does what today.
Track design
The sequence of sessions, from the basics to what the company will use in its routine.
Live sessions
A recurring session, with a task set for the gap and questions answered on the spot.
Autonomy
Routine, process and indicators written down, so the operation carries on without us in the room.
Does this fit your operation?
In a short conversation we tell you whether it fits or not, with no run-around.
How it is today
- Every piece of work depends on calling someone outside
- Campaigns live with nobody watching cost per lead
- Content published out of obligation, with no offer and no intent
How it becomes
- Someone in-house able to plan, produce and measure
- A routine with an agreed number, reviewed every session
- A calendar with offer, intent and an owner
How Marketing consulting
A track, not one-off sessions
The sequence is set at the start and announced, so the person can see where they are and what comes next.
Train or direct
Either we train the person who will run marketing in-house, or we direct the actions for your team to execute. The content changes accordingly.
Material for every session
Each session produces its own document, with a summary and a task sized to fit the gap until the next one.
Numbers before opinions
Cost per lead, cost of acquisition and how to read a report come in early, because that is what separates a decision from a guess.
What is included
- Live sessions at the agreed frequency
- A support document per session, with summary and task
- Slides in your visual identity, delivered after the session
- A recording of every session
- An action plan for the gap, with a named owner
- A routine for reading indicators: lead source, CPL and CAC
What is not included: Campaign execution by Fortevo · Media budget, paid directly to the platforms · Licences for the tools used in the sessions
Does this fit your operation?
In a short conversation we tell you whether it fits or not, with no run-around.
Who it is for
- Companies that want marketing running with their own people
- Teams with someone who executes but does not read the results
- Businesses that would rather be guided than outsource the whole operation
Who it is not for
- Anyone who wants Fortevo doing the work, which is Cockpit Fortevo
- Anyone who cannot free the person for the sessions and the tasks
- Anyone after a certificate rather than a change of routine
Frequently asked questions.
Your team. In this service Fortevo guides, trains and follows up. When you want Fortevo doing the work, the product is Cockpit Fortevo.
It works to train that person, including someone from another area taking on the role. What does not work is having nobody to execute after the session.
No. AI comes in applied to a marketing subject, where it makes the work faster, never as a topic of its own.
It depends on the agreed format. The two we run are a weekly session and a longer session every fortnight.
Yes, and that is already how it works when the companies belong to the same group or share an audience. The action plan comes out separately for each one.