Paid media judged by return, not by reach.
Google Ads and Meta Ads structured by objective, with the source recorded on every lead so you know which ad turned into a sale.
Signs the media budget is burning
Reach does not pay the bills. Opportunity does.
How Paid media management
Structure by objective
Campaigns built from what needs to happen in sales, not from whichever ad format is in fashion.
Source recorded on the lead
Every contact enters the CRM knowing where it came from, which lets you compare campaigns by closed sale and not by click.
Testing with method
Creative, offer and landing page tested one at a time, with enough runtime for the number to mean something.
Reading that supports decisions
Recurring follow-up showing cost per opportunity and what happened after the click, as far as the data reaches.
Does this fit your operation?
In a short conversation we tell you whether it fits or not, with no run-around.
From first contact to a running operation.
Diagnosis
Reading the current accounts, the budget history and what happens to the lead after the click.
Structure
Campaigns, audiences and tracking set up, with the source arriving in the CRM.
Operation
Running, queued testing and budget shifts according to what generates opportunity.
Reading
A recurring meeting about what the money brought, and the decision on what changes next cycle.
How it is today → How it becomes
Reports full of reach and impressions, without a line about revenue
The source recorded on every lead that comes in
Leads arriving and sales saying they are no good
Budget concentrated on what generates opportunity
Nobody knows which campaign brought the client who closed
A weekly read that ends in a decision, not in a chart
What is included
- Google Ads and Meta Ads management
- Campaign structure built from scratch or reorganised
- Tracking configured, with the source stored on the lead
- Recurring follow-up of the indicators
- Ad creative and copy
- Reporting about opportunities and sales, not reach
What is not included: Ad spend, paid directly to the platforms · Studio video production · Organic social media management
Does this fit your operation?
In a short conversation we tell you whether it fits or not, with no run-around.
Who it is for
- Anyone already spending on ads without knowing the return
- A business with a sales process ready to receive the lead
- Anyone willing to test with method instead of hunches
Who it is not for
- Anyone who wants guaranteed results
- Anyone with nobody to answer the enquiries that arrive
- A budget that cannot sustain testing for a few months
Frequently asked questions.
It depends on what you sell and what a click costs in your sector. In the diagnosis we estimate the budget that makes a test meaningful, instead of quoting a standard figure.
No. You pay the platforms directly and you keep ownership of the accounts. Management is charged separately.
No. Nobody controls ad auctions, competition and seasonality. What we guarantee is method, tracking and an honest reading of what happened.
It helps a lot, because that is what links the ad to the sale. If you do not have one, we build it: that is part of the technology pillar.