Founder and partner

Alexandre Leite

Strategy and sales. He runs the diagnosis and sits in the weekly meeting with the client.

Alexandre Leite is the founder of Grupo Fortevo. He has worked on marketing and sales for the same kind of company since the start of his career: real businesses, with tight cash, targets to hit and little patience for a report that fails to explain where the money came from.

Before starting Fortevo he was a partner in an agency and worked across almost the whole chain: creative, media, account management and sales. That is where the habit of looking at the creative and the number on the same screen comes from, along with the irritation at splitting a company into the marketing people and the sales people.

Alexandre

How he got here

01
The start
Graphic design
He started out designing: brands, ads, point-of-sale material. First he learned the craft of making a piece stand up, and only later found out that a good-looking piece that does not sell pays nobody. The opposite order from most people, and still the yardstick he uses.
02
The agency
Partner at Marcondes Comunicação
He was a partner in a communications agency before Fortevo, with his own book of clients. That is where the pattern became clear: almost every company had someone looking after marketing, and almost none had anyone watching what happened after the enquiry came in.
03
The turn
From the click to the contract
He moved into the part nobody wanted: funnel, CRM, sales process, coaching the sales team. Google Ads and Meta Ads on one side, the selling routine on the other. The question stopped being how many leads came in and became how many turned into contracts.
04
The company
Founding Grupo Fortevo
He started Fortevo to work the three fronts together instead of selling one and hoping for the others. The client base is small on purpose and varied by nature: car parts, fitted furniture, a clinic, packaging, animal nutrition, engineering, real estate.
05
Now
Automation and AI inside the operation
The newest front is automation: n8n routines and AI applied inside the client operation and inside Fortevo itself. Not as a shop-window novelty, but to take repetitive work off the people who should be selling.

At Fortevo

He runs the diagnosis before any proposal, sets the strategy together with the client and sits in the weekly meeting to read the indicators. When the call is unpopular, such as cutting a campaign, changing an offer or saying the problem is not marketing, he is the one who makes it.

Based in Cascavel, in western Paraná, Brazil, working remotely across the country.